Facebook’s parent company, Meta, is now testing a new feature that allows users to cross-post content from Instagram to Threads, a ‘microblogging’ social network. This feature enables users to share text, video, links and images on Instagram, which will be simultaneously published on Threads on both iOS and Android devices.
Meta began testing the ability to share Facebook cross-posts in Threads back in February. Now they have expanded this testing to cross-posting from Instagram to Threads globally. Some users have reported their participation in this test, which Meta has confirmed in statements to The Crunch.
Instagram now includes a ‘Share in Threads’ option before publishing a post in its post settings menu. This can be activated similarly to sharing on Facebook. Additionally, Instagram allows users to enable automatic cross-posting with Threads from the advanced settings of the social network. Currently, cross-posting from Instagram to Threads is a testing feature available to some users globally on both iOS and Android versions of the social network.