In Italy, the most beautiful villages attract over 9 million visitors every year, contributing about 5 billion euros to the country’s economy. This information comes from a Deloitte study on the economic and employment impact of tourism and digitalization in these villages. In 2022, over 8.8 million visitors went to these villages, resulting in approximately 21.5 million overnight stays. About 37% of visitors are international, while 32% are day visitors. The direct spending by tourists in these villages is estimated at 4.6 billion euros, with an additional 9 billion euros of indirect and induced spending, totaling 13.8 billion euros generated in Italy. This accounts for about 5 billion euros of GDP, which is roughly 0.3% of Italian GDP.
These villages support over 90,000 employed people and have a positive effect on tax revenues at a national level, amounting to more than 2.3 billion euros, including approximately