Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a boutique sports agency known for representing top NFL players such as Kansas City tight end Travis Kelce. The deal was negotiated by Milk & Honey president/founding partner Lucas Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina. With this acquisition, the 15 players from VMG Sports will join Milk & Honey’s existing roster of 83 clients.
The firm’s belief in the influence of both music and sports and their commitment to representing premier talent worldwide was further solidified by the acquisition of VMG Sports. The deal was facilitated by a team of lawyers and advisors from various companies.
Keller stated that he is thrilled about the addition of VMG Sports to the Milk & Honey family. “We are excited to work with these talented athletes and help them achieve their goals,” said Keller. Simon expressed his excitement at becoming part of the Milk & Honey family, while Heller described the agency as a perfect fit for their team and clients.
Milk & Honey originally founded as a management company for songwriters, producers, and artists entered into the sports world three years ago. The firm’s dedication to diversifying and expanding their representation of top-tier talent in both the music and sports industries is further solidified with this acquisition. Overall, this represents a significant step in the agency’s commitment to providing exceptional representation to their clients in both industries.