Alexis Bernard, an industry veteran with nearly 15 years of experience in marketing and business development, has been appointed senior director of business development at Genumark (asi/204588). Bernard will be based in New York City and will focus on driving revenue growth and cultivating client relationships.
In her statement, Bernard expressed her excitement about joining Genumark, highlighting the company’s mission, style, and go-to-market strategy that align with her personal values and professional goals. She praised the company’s sales roster and expressed eagerness to work with some of the industry’s best talent.
Before joining Genumark, Bernard was a senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience working at Axis Promotions, now part of HALO Branded Solutions, and Fingerprint Promotions.
Mitch Freed, CEO of Genumark, welcomed Bernard to the team by emphasizing her dynamic approach and expertise in marketing and business development. He sees her leadership as vital for the company’s expansion into the U.S. market and is confident in her ability to elevate the brand and deliver value to clients.
Bernard’s appointment is part of Genumark’s strategy to grow its presence in the U.S. market. The company has recently added Mandi Rudd as director of new markets and Johanna Gottlieb as vice president of business development to its team. In 2022 North American promotional products revenue of $51 million ranked 38th on Counselor’s list of largest distributors in the industry based on North American promotional products revenue.” To stay updated on the latest news readers can subscribe to PromoGram for important updates in the industry.”