Nouria Energy from Worcester, Mass., is being inducted into the 2024 Conexxus Hall of Fame. During his speech, he discussed the shift in the convenience channel and how Gen Z customers prefer convenience brought to them rather than going into stores. He also highlighted the challenges faced by companies in becoming more data-driven, particularly in understanding how to effectively use data.
Nouria Energy is exploring alternative POS systems and considering cloud-based solutions to overcome time constraints for new features. However, concerns were raised about the lack of control over security with cloud-based solutions. The company’s marketing team seeks more data to engage with younger consumers, but Nouria emphasized the importance of knowing how to utilize data effectively to avoid wasting resources.
Various technologies caught Nouria’s attention during the Conexxus 2023 Road Trip, including artificial intelligence, computer vision, consumer and retail media networks, and electric vehicles. As a journalist covering this industry, it is fascinating to see how technology continues to shape the convenience channel and how companies are adapting to meet changing customer preferences.