• Tue. Jun 6th, 2023

Organization Spotlight: Twisted Floors | Racine County Eye


May 25, 2023

WATERFORD — Do not get it twisted. Twisted Floors has been a properly-established enterprise serving Southeastern Wisconsin for the previous six years, but it wasn’t till January 2023 that this family members-owned enterprise added a new showroom to serve shoppers improved.

Twisted FloorsPositioned at 811 Fox Lane, #C, in Waterford, Twisted Floors is prepared to fulfill your flooring desires. – Credit: Kitty Anne Inventive

The showroom is at 811 Fox Lane, #C, in Waterford, in addition to a three,000-square-foot warehouse utilized by the enterprise.

Loved ones at the core

Trevin and Cali Simes personal the establishment that supplies concrete floor coatings and floor installation for residential, industrial and industrial applications. 

The business’s foundation is rooted in family members. Not only does the Simes family members reside in the region, but they take pleasure in offering good quality perform for other households also.

Twisted FloorsThe Twisted Floors family members is prepared to deliver you with the very best flooring options for your residence or enterprise. – Credit: Kitty Anne Inventive

Each Trevin and Cali run their enterprise with the intent to treat their personnel like family members as properly. Component of that is providing positive aspects, like insurance coverage, to these extended family members members. It is not generally simple to uncover a job in the trades that gives insurance coverage and other positive aspects, but the Sines know the worth of such points and perform challenging to deliver for their personnel.

The couple has 5 kids, beginning with the oldest at ten years old down to a pair of twins that they just added to the Twisted Floor group about two months ago.

When very first beginning out, and to this day, the concept to perform in an atmosphere that valued family members was excellent to Trevin, which lead him to turn into his personal boss.

Trevin tackles becoming a enterprise owner

Previously, he had expertise operating in a industrial setting with the carpenters union. He would tackle side jobs in the residential space, which gave him the talent set to manage each sorts of jobs.

Therefore the name, Twisted Floors, is a mixture of industrial and residential.

“He began the enterprise in the name itself, primarily based upon twisted floors, just for the reason that with residential and industrial flooring, you in no way know what type of floor you are gonna get,” explained Cali.

Twisted FloorsJust before and just after photo of a flake concrete coating. This floor had key repairs and prep involved due to the intense cracks and pitting in the concrete. Lots of perform for prep but the finish outcome is beautiful. – Credit: Twisted Floors

Twisted FloorsA stained, dirty and distressed concrete garage floor has been transformed into some thing definitely attractive. – Credit: Twisted Floors

Now, he’s genuinely covered his bases and expanded to carrying out all sorts of floors in all sorts of spaces. From hospitals like Froedtert &amp the Health-related College of Wisconsin to a mom-and-pop’s garage, they perform to tackle it all.

Up till not too long ago, Cali was the owner of Cali Parisi Artistry, a hair salon in Burlington. For the similar cause, wanting to be with her husband and her kids additional, she took a leap of faith to join the group at Twisted Floors.

A knack for connecting with other folks led Cali to a part as co-owner and the manager of all points on the enterprise finish of Twisted Floors.

Now she can do that in a space they contact their personal.

Highlighting the showroom

Twisted FloorsThe showroom is vibrant, warm and welcoming so clientele can come in, take pleasure in a cup of warm coffee or tea and appear at flooring to place in their personal houses. – Credit: Kitty Anne Inventive

Twisted FloorsTwisted Floors stocks the very best brands the ones they would trust in their personal houses. – Credit: Kitty Anne Inventive

Twisted FloorsCome view the possibilities that are accessible without having getting overwhelmed with also a lot of possibilities. Twisted has weeded out something much less than the very best. – Credit: Kitty Anne Inventive

Twisted FloorsThe aim for their showroom is SIMPLICITY. – Credit: Kitty Anne Inventive

“We liked the concept of shoppers coming in, meeting us, sitting down, and getting that communication aspect,” mentioned Cali.

The firm nonetheless prides itself in providing free of charge estimates and going into houses to measure, but as a way to develop with its shoppers, they invite them into the showroom to discover its providing of floors.

This involves every little thing from carpet to vinyl and hardwood. Twisted Floors only carries 1 line of flooring and that is Shaw Floors along with a couple of sorts of floor coatings.

“People need to have to be capable to see it,” she mentioned. “We like to build that connection exactly where they really feel like they can step in, sit down, drink a cup of coffee, and go by means of the flooring.”


Prior to getting the showroom, they didn’t have that human interaction and connection as a lot as they’d like, partially due to COVID-19 as properly.

As a tiny enterprise, they think this is 1 of the positive aspects of their firm.

Twisted FloorsTrevin and Cali Simes with their 5 kids. – Credit: Kitty Anne Inventive

“You can generally go into a massive box retailer to obtain your floor, but you do not get that cozy interaction with a particular person, so we switched. We decided that is what was lacking, specifically in the Waterford region, but in the region in basic,” mentioned Cali. “You can go into these enormous carpet retailers or flooring floors that have five,000 unique sorts. You are overwhelmed.”

The essential for Twisted Floors is producing positive that every client feels confident in their acquire.

“We know what functions and lasts extended versus just providing folks the least expensive value and throwing some thing on their floor,” she mentioned.

Connect with Twisted Floors

Much more facts about Twisted Floors can be identified on-line on their web page.

Connect with them on Facebook and Instagram for updates about what’s taking place at this regional enterprise.

Twisted FloorsAbsolutely nothing is sweeter then a fresh concrete coating on a brand new garage. – Credit: Twisted Floors

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