Proforma, a Top 40 distributor in the promotional products industry, has recently added new team members to enhance its promotional talent. Bori Ly was hired as the vice president of business development, bringing extensive experience and leadership skills to the role.
Ly previously served as the regional vice president of strategic operations support at American Solutions for Business (ASB) and has over two years of experience at ASB. He has a background in coaching sales representatives, securing national accounts, and selling e-commerce solutions. Prior to his time at ASB, he worked as a national sales manager at HPG (asi/61966) for five years.
Meg Erber was also appointed as the director of sales in February 2023. Erber is known for her expertise as a podcaster, educator, and volunteer. In August 2023, Charity Gibson was appointed as the chief marketing officer. Gibson is an industry veteran and educator recognized for her influential presence on social media and frequent speaking engagements at trade shows.
Proforma achieved a notable ranking as the fifth-largest distributor in the industry based on reported 2022 North American promotional product revenue of $620 million. To stay updated on the latest industry news, subscribe to PromoGram for important updates.