Microsoft-owned LinkedIn is introducing a new AI-powered upgrade for its paid small and medium-sized business accounts to drive revenue and increase engagement. The company is planning to launch a new LinkedIn Premium Company Page subscription, expected to cost around $99 per month. This premium membership will include generative AI that helps account holders create new content to engage audiences.
LinkedIn has announced the introduction of a new SMB tier that offers AI-powered post writing assistance to optimize content and enhance drafts. The premium membership also includes a call-to-action button displayed at the top of the page, customer testimonials, and tools to engage with audiences. The LinkedIn Premium Company Page will feature a logo on the company page as well.
According to a LinkedIn spokesperson, the new offering, called Premium Company Page, is designed to help small-to-medium business customers attract customers, build credibility, and stand out to their audience. With frequent AI enhancements received from Microsoft’s investment in OpenAI, LinkedIn aims to differentiate itself from other social media platforms like X, which is transitioning to offer recruitment tools.
Overall, these new AI-powered upgrades are part of LinkedIn’s ongoing efforts to enhance the customer experience and help businesses achieve their goals in the ever-evolving landscape of social media platforms.