Altius Sports Partners (ASP) and OneTeam Partners have formed a multiyear agreement to collaborate in the group licensing and NIL spaces. While the financial details of the agreement were not disclosed, ASP will educate school partners and athletes on the group licensing opportunities available through OneTeam. This includes guiding the opt-in process for the upcoming EA Sports college football game.
OneTeam, a joint venture between the NFLPA and MLBPA established in 2019, has been heavily involved in the college and professional sports sectors. The organization aims to maximize the value of athletes’ rights through group licensing, marketing, media, and venture investing. ASP currently advises over 40 Division I athletics departments through consulting services and its on-campus GM Program. Additionally, ASP Brands facilitates collaborations between brands and athletes through national NIL campaigns on behalf of major companies like Powerade and Shake Shack.
This partnership is expected to bring new opportunities and resources to athletes and school partners in the group licensing and NIL spaces. ASP will utilize its expertise to enhance strategy services for OneTeam and provide advice on growth opportunities within the college space. Together, these two major players in the industry will continue to shape the future of group licensing and NIL opportunities for athletes.