The recent changes to the Seed World brand have brought a sense of unity and cohesion to the editors. Aimee Nelson, editor of Seed World U.S., expressed her excitement about the unification of all brands under one name. This will create a strong connection with readers and allow the editors to approach agricultural issues from a global perspective.
Marc Zienkiewicz, senior editor of Seed World Canada, also recognized the benefits of having everything under one brand. He highlighted how it allows for easy access to information across countries and continents, creating a sense of community within the Seed World family. Marcel Bruins, editorial director of Seed World Europe, expressed his enthusiasm over the unification, emphasizing how it brings everyone together under one umbrella.
Elena Mansur O’Dowd, associate editor of Seed World LATAM, emphasized the interconnectedness of the agricultural world and the importance of involving all stakeholders in discussions around agricultural issues. She highlighted how different perspectives are necessary in a world where the Northern and Southern Hemispheres are so closely linked. Madeleine Baerg, director of content, stressed that engaging with readers is crucial in delivering relevant and accessible content that takes into account local, regional, and global perspectives.