Jennifer Suski, Director of Business Development at HotelKey, discussed the challenges faced by hotel operators when trying to integrate technologies seamlessly during a recent Experts Talk roundtable conversation in preparation for AAHOACON 2024. Historically, hotels have been reluctant to adopt technological advancements, resulting in a fragmented approach to implementing solutions. This has led to hotels using various technologies like Revenue Management Systems (RMS) and Property Management Systems (PMS) independently, causing operational inefficiencies.
To stay competitive in the hospitality industry and meet evolving guest expectations, hotels must find ways to streamline their operations effectively by integrating multiple technologies into a cohesive solution. However, this is easier said than done. The main challenge lies in consolidating these disparate technologies into a unified system that is easier to manage, ultimately enhancing operational efficiency. In the pursuit of cost-saving measures, it is important to prioritize affordability alongside efficiency. Effective implementation of streamlined technology solutions also requires the support of staff, highlighting the importance of effective change management strategies.
Hotel operators navigating the complexities of modern hospitality management need a comprehensive approach to technology integration to succeed. Jennifer Suski’s insights shed light on the need for hotels to address these challenges and find solutions that can improve efficiency, reduce costs, and ensure staff buy-in.