In recent years, global brewers have faced declines in sales due to various factors. However, a report by Reuters suggests that this trend may soon change as the upcoming summer Olympics and decreasing inflation are set to drive strong beer sales. Companies like Heineken and Carlsberg have already seen growth in the first quarter, with Heineken experiencing its first quarterly increase in over a year. Anheuser-Busch InBev also reported smaller volume declines than expected in the first quarter, citing positive trends in most of their global markets.
The upcoming summer Olympics in Paris and the 2024 European Championship football tournament are expected to contribute to the rise in beer sales. Additionally, the expectation of more stable weather conditions compared to the previous year, along with easing inflation after price spikes, is likely to support beer volume growth as companies adjust their pricing strategies.
Beer producers had been rapidly increasing prices to offset rising costs in recent years, impacting the amount of beer they were able to sell. Now, there is a shift towards volume growth driving revenue. Anheuser-Busch InBev also reported a stronger-than-expected performance in the United States in the first quarter, indicating positive trends in key markets for global beer sales. Overall, these developments suggest that brewers are gearing up for a summer filled with strong beer sales driven by various factors.