TelevisaUnivision, a leading Spanish-language television network, has partnered with Shopsense AI to enhance its viewers’ shopping experience. This collaboration will integrate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.
During the upcoming awards ceremony, TelevisaUnivision will encourage viewers to explore a curated collection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a glimpse into the platform. This year’s Latin American Music Awards will feature artists like Marc Anthony, Farruko, and Becky G, among others.
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI, stating that it would enhance the audience’s viewing experience and create engaging opportunities for consumers to connect with brands in meaningful ways. This collaboration aims to seamlessly integrate retail options into content and provide consumers with an interactive shopping experience that aligns with their interests and preferences.
Television networks are increasingly embracing shoppable TV formats as they recognize their potential to increase engagement and revenue streams. NBCUniversal, AMC Networks, Paramount Global are some of the networks that have already adopted this trend. Featuring QR codes and dedicated URLs, Shopsense directs viewers to show-specific digital stores where they can purchase products featured in content at affordable prices.
TelevisaUnivision and Shopsense have curated four collections for this event: fashion trends for awards program aesthetics, regional Mexican and urban music styles for those looking to dress like their favorite artists at affordable prices.
In conclusion, this partnership between TelevisaUnivision and Shopsense AI is an excellent example of how television networks can leverage technology to enhance their viewership experience while creating new revenue streams through shoppable TV formats.