Science in Sport (SiS) has recently launched a new brand platform called ‘You Can’t Beat Science’ in collaboration with the agency M&C Saatchi. This platform aims to showcase the research behind SiS’s energy products and demonstrate how they stand out in the market.
The platform targets endurance sport enthusiasts who are dedicated to intense training and multiple marathons a year. It highlights the extensive research that goes into producing SiS products, which focuses on fueling the body effectively and understanding what it needs for optimal recovery. By showcasing the science behind their products, SiS aims to establish itself as the go-to brand for athletes who are serious about their performance and health.
The research for this new brand platform was conducted by M&C Saatchi’s The Source, using focus groups made up of SiS’s target audience. The agency discovered that the main motivation for training among these individuals was not to compete with others, but to challenge themselves and achieve personal bests. With this valuable insight, the ‘You Can’t Beat Science’ platform emphasizes personal achievement and endurance, illustrating how SiS products can help athletes surpass their limits and reach their goals.
To launch the new brand platform, Science in Sport unveiled a new print campaign featuring black and white images of real athletes in action. This campaign showcases the grit, determination, and dedication of these athletes as they push themselves to their limits, embodying the essence of ‘You Can’t Beat Science’ and the science-backed performance nutrition that SiS provides.