In the fast-paced business world of today, companies face unprecedented challenges in maintaining growth and resilience. Milton Rivera, VP of Global Business Development at Amex GBT, emphasizes the need for organizations to seize every opportunity for growth and adaptation in the face of uncertainty.
According to Accenture’s Pulse of Change: 2024 Index, which was released at the World Economic Forum Annual Meeting at Davos in January, businesses are expected to experience rapid change that will accelerate in 2024. With disruption on the horizon, companies must adapt their focus on external interactions through business travel to include a new emphasis on internal meetings.
Amex GBT’s latest data shows that there will be significant growth in attendee numbers for internal meetings this year, with 48% of respondents expecting an increase throughout the year. This suggests that organizations are beginning to recognize the value of face-to-face interactions between colleagues in navigating disruption and promoting organizational growth.
A recent report series with Harvard Business Review by Amex GBT titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption” demonstrates the tangible business value derived from face-to-face meetings within organizations. The report highlights that 71% of respondents stated that their organizations benefit significantly from in-person meetings with colleagues, underscoring the importance of nurturing enduring relationships through face-to-face interactions.