TikTok Takes a Step Towards Transparency: Automatic Labeling of AI-Generated Content

TikTok has announced that it will begin automatically labeling content created by artificial intelligence when it is uploaded from specific platforms. The popular social media platform aims to combat misinformation by making users aware of content that has been generated using AI technology.

Previously, TikTok encouraged users to voluntarily label content created or edited using AI. However, the new policy will require automatic labeling for any content that includes realistic images, audio, or video generated by AI technology. This move reflects TikTok’s commitment to transparency and responsible content sharing on its platform.

Adam Presser, TikTok’s Head of Operations & Trust and Safety, revealed the decision to label AI-created content on ABC’s “Good Morning America.” Presser emphasized the importance of allowing users to distinguish between fact and fiction, while also acknowledging the potential for AI to enhance creativity and audience engagement. By requiring automatic labeling of AI-generated content, TikTok hopes to provide users with more context about what they are viewing and help them make more informed decisions about the information they consume on the platform.