Coach’s “Find Your Courage” campaign for spring has launched with rapper Lee Young-ji in a virtual universe. In this new chapter, set in a virtual universe, Lee discovers the courage to break the mould by subverting expectations with humour. During each visit, she learns each individual’s “superpower,” which helps her discover what makes her real in her own way.
The campaign, titled “The Courage to Be Real,” is part of Coach’s mission to inspire people to express the many sides of who they are. Taking place between physical and virtual worlds, the campaign blurs the lines along the way. It is inspired by how today’s younger generations are redefining what it means to be “real” through various concepts of self, and the courage needed to navigate and embrace the complex layers of identity.
The new colourful collection includes the iconic Tabby shoulder bag offered in different colour options and more. This collection embodies the spirit of finding courage to express oneself authentically and embrace individuality. The campaign with Lee Young-ji serves as a reminder that it takes courage to be true to oneself and break free from societal norms. Through vibrant colours and unique designs, Coach encourages customers to embrace their true selves and express their individuality with confidence.
Lee Young-ji is an inspiration for those looking for ways to find their own unique voice in a world that often feels limiting or restrictive. She has shown that it takes courage to stand up for what you believe in, even when others don’t understand or agree with you.
This new campaign from Coach reminds us that we all have something special within us that sets us apart from everyone else. Whether it’s our sense of humor or our love for bright colors, there’s no one else quite like us.
With this new collection of colorful pieces, we can showcase our individuality with pride while feeling confident in our own skin.
In conclusion, Coach’s “Find Your Courage” campaign featuring rapper Lee Young-ji reminds us that it takes courage to be ourselves and embrace our unique qualities