SiS, a world-renowned performance nutrition brand, has launched its new brand platform, “You can’t beat science,” in collaboration with M&C Saatchi. This campaign builds on the success of last year’s “The Tour” campaign and is designed to appeal to endurance sports enthusiasts who are dedicated to their training and competitions.
M&C Saatchi worked closely with SiS to develop a brand platform that would resonate with this target audience. Through focus groups and research, they discovered that athletes were motivated by personal improvement and achieving their own personal bests rather than competing against others. These athletes were looking for the best nutritional support to help them reach the next level in their training.
The new brand platform emphasizes SiS’s commitment to rigorous research in fueling and recovery. The campaign features black and white images of real athletes competing, with headlines that highlight the importance of science in sports nutrition. The art direction and typography are inspired by science, reflecting SiS’s scientific approach to product development.
Matt Lee, executive creative director at M&C Saatchi, commented on the campaign: “SiS are the world leaders in sports nutrition. This campaign showcases their dedication to testing and formulating products for serious athletes. With their unmatched track record and access to elite athletes, SiS proves that science is a crucial element in achieving peak performance.”
SiS has earned a reputation as a trusted partner among 320 elite teams and institutions worldwide, including INEOS Grenadiers, Elite Running Team, and Tottenham Hotspur. Their products have helped fuel 74 medal wins at the 2020 Olympics, demonstrating the effectiveness of their scientifically formulated energy products.
This new brand platform will help SiS continue its mission of providing top-notch performance nutrition for serious athletes around the world.