Latina Mothers Prefer Electronics over Jewelry and Clothing as Mother’s Day Gifts: Verizon Study Reveals”.

According to a study by Morning Consult, Latina mothers in the USA prefer cell phones or smartwatches as gifts for Mother’s Day, which is double the preference of the rest of Americans. Electronics have surpassed jewelry and clothing as popular gifts for this demographic, with flowers remaining the top gift choice.

Verizon’s report reveals that three out of every four Latino adults communicate with their maternal figure at least once a week, showing a strong bond with their mothers. In comparison to Hispanic and American populations, Latinos show more closeness with their mother figures, with a majority considering phones important for parenting and staying in touch.

Latina mothers are more likely to put off purchasing new smartphone models, making them a target for Verizon’s promotions and offers during Mother’s Day. They tend to use their phones for taking photos, staying in touch with family, and video calls, highlighting the need for fast data networks.

Verizon’s vice president of Local and Segment Marketing, Robyn Parks, emphasizes the importance of technology in connecting mothers with their loved ones, offering families the ability to choose the technology and services that are most important to them. Phone companies like Verizon are capitalizing on the significance of Mother’s Day in the Latin community by promoting discounts on new smartphone models like the iPhone 15 and Galaxy S24 +.