In Edmonton, Alberta, on April 15, 2024, the NHL celebrated a milestone moment with Connor McDavid of the Edmonton Oilers. During the second period of a hockey game against the San Jose Sharks, McDavid achieved his 100th assist of the season alongside Zach Hyman. The achievement was captured by Jason Franson of The Canadian Press.
This momentous occasion was accompanied by significant news as the NHL and NHL Players’ Association announced a multiyear partnership with Bodyarmor. The sports drink brand has been designated as the league’s official sports drink, replacing BioSteel following its bankruptcy filing in 2023.
Bodyarmor has been making waves in recent years, and this partnership with the NHL is no exception. Notably, Connor McDavid joined forces with Bodyarmor earlier in 2024, switching from his previous partnership with BioSteel. This collaboration underscores McDavid’s exceptional performance on the ice and highlights his endorsement of Bodyarmor as an official partner to the league.
The NHL is experiencing tremendous growth and anticipates revenue of around $6.2 billion for this season while breaking its single-season attendance record with over 22.5 million fans in arenas across North America. Tom Gargiulo, Bodyarmor’s chief marketing officer, spoke about how dedicated and passionate NHL fans are about their sport and their enthusiasm for brands like Bodyarmor that support them.
This new partnership will undoubtedly enhance fan experiences at games while also providing innovative solutions for players and stakeholders alike. The NHL’s commitment to innovation and collaboration underscores its dedication to providing compelling and dynamic experiences for all involved.
In conclusion, it was an exciting night for both McDavid and fans alike as they celebrated this milestone achievement in hockey history while also looking forward to what’s ahead for both McDavid’s career and the future of the league’s partnership with Bodyarmor.