In February, OpenAI CEO Sam Altman unveiled Sora, a new video-generating tool that could revolutionize the movie industry. The tool creates realistic videos based on user prompts and can be up to a minute long, with complex scenes and accurate details. Altman recently met with Hollywood executives to convince them of the benefits of using this technology in their production process.
Some studios have shown interest in utilizing Sora, believing it could save time and money. However, concerns from the industry about the potential impact of AI on the movie business have led Altman to reassure Hollywood executives that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.
OpenAI has released third-party videos showcasing Sora’s capabilities, including flying pigs and an underwater fashion show. Other competitors are also working on similar text-to-video tools, such as Runway, Emu Video, and Lumiere by Google and Meta. With support from Axel Springer, Business Insider’s parent company, OpenAI has a global deal to train its models on its media brands’ reporting, ensuring further advancements in AI technology for the media industry.