New World Foods, a subsidiary of the Valeo Foods Group, has partnered with the popular YouTube group The Sidemen to introduce SIDES, their first product in a collaboration. The high-protein, low-calorie meat snacks come in three irresistible flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. These snacks are inspired by the Sidemen’s famous chicken shops that have become increasingly popular across the UK.
The SIDES range is an extension of New World Food’s successful Wild West Steak Strip ambient range combined with the massive appeal of The Sidemen. These meat snacks offer a healthier alternative to the high-calorie and sugar-laden snacking options available. James Newitt, CEO of New World Foods, is excited about the launch of these new products and the effort that went into creating them. He looks forward to hearing from consumers about their experience with SIDES.
The Sidemen, a YouTube supergroup with over 150 million subscribers, have been expanding into the FMCG space in recent months. The SIDES healthy snacking products are an essential part of their global growth strategy. Ethan ‘Behzinga’ Payne of The Sidemen is ecstatic about the launch of these products in retail stores across the UK, making SIDES snacks more accessible to a broader audience.
SIDES CEO Robin Mehta highlighted how the collaboration between The Sidemen’s signature sauces and New World Food’s Wild West Brand has resulted in a meat snack range that offers unmatched flavor and quality. The team is thrilled about the potential for growth both in the UK and internationally with this innovative product launch.