Introduced in Japan in 2005, “Suntory -196℃” has quickly become a popular alcoholic beverage that offers a refreshing taste thanks to its unique production process. Using Suntory’s technology, this drink captures the full flavor of fresh fruits, resulting in a bold and fruity essence that consumers love. To further explore the secrets behind this innovative drink, a “Black Technology Laboratory” was created on Douyin specifically designed to appeal to a younger audience.
In the lab, the production process of the signature “-196℃ method” begins with rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in the distinctive fruity essence that defines “Suntory -196℃”. This unique process has allowed Suntory to achieve impressive feats such as freezing ramen, crushing durian, and even freezing bubbles.
Through its commitment to innovation and exploration of new possibilities, Suntory continues to create unique flavors that bring creative inspiration and delight to consumers’ lives. With over 3 million views and 5500 likes, the “-196℃ Black Technology Laboratory” showcases Suntory’s dedication to pushing boundaries and exploring new frontiers with their products.