TikTok is introducing a new policy that requires content created with artificial intelligence to be labeled when uploaded from certain platforms. This move is aimed at preventing the spread of misinformation on the social media platform.
Adam Presser, TikTok’s Head of Operations & Trust and Safety, made the announcement on ABC’s “Good Morning America.” According to Presser, TikTok’s users and creators are excited about the possibilities of AI in enhancing their creativity and connecting with their audiences. However, the platform wants to ensure that users can differentiate between fact and fiction.
In the past, TikTok encouraged users to label content that was generated or edited by AI, specifically when it includes realistic images, audio, and video. With this new labeling policy, TikTok aims to empower users to make informed decisions about the content they consume on the platform. The initiative reflects the platform’s ongoing efforts to foster a safe and trustworthy online community for its users.