Apple is launching a new initiative called “Made for Business” at its retail stores starting in May. This series is aimed at small business owners and entrepreneurs who want to learn how Apple products and services can support their growth and success.
The sessions will be led by small business owners who have used iPhone, iPad, and Mac to build their businesses, reach customers in new ways, and push their organizations forward. Topics covered will include Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone.
This initiative will kick off during National Small Business Week in the U.S. and will offer six “Made for Business” sessions throughout May in various cities, with ongoing programming in select stores around the world throughout the year. The sessions will feature diverse and unique stories of small business owners who have used Apple products and services to power their businesses’ success.
According to Deirdre O’Brien, Apple’s senior vice president of Retail, small businesses are the backbone of local communities and are constantly innovating to help them at every stage of their growth. The retail stores provide exclusive experiences like community and education sessions, free Today at Apple programming, and ongoing support from in-store experts to help small businesses find the perfect technology to enhance their work.
For more details on the “Made for Business” series or to sign up for Today at Apple sessions on Apple’s website.